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Above all else, Americans look for ethics in both individuals and organizations (mean 9.0 on a 1–10 scale), although it’s clearly less important for men than women (individuals, mean of 8.8 vs. 9.2; organizations, 8.9 vs. 9.2).
o Flexibility is similarly important for both individuals and organizations (mean of 8.1), with little significant difference between men and women.
o Stability rates above innovation for both individuals (8.6 vs. 7.7) and organizations (8.9 vs. 8.4).
o Men were less concerned about stability than women were, both for individuals (8.4 vs. 8.8) and for organizations (8.8 vs 9.1).
o For individuals, innovation was deemed more important by men than by women (7.9 vs. 7.6), but for organizations it was ranked equally by both (8.4).